Minimum Viable Brand Canvas
Seven boxes. A founding team can fill these in a focused half-day, and should revisit them every six months. No budget required.
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1. First Audience
Who has to believe us next — not eventually
2. The One Sentence
What we do, for whom, why it matters now
3. Why Believe Us
The proof stack we can point to today
4. Where We Sit
The adjacent category + our one difference inside it
5. Name & Marks
Cleared, protectable, ours — plus domains and handles
6. How We Sound
Three words we are. Three words we never use
7. What We Deliberately Don't Do Yet
— and the date we'll revisit it
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